A new form of the event, virtual and continuous. "Orticolario The Origin"
will be a "breeding ground" of languages, talents and talents, an experience of the landscape and for the landscape, capable of preserving the purest essence of the event.
To go beyond uncertainty about the future and become a precious opportunity to make yourself known to a wider, more international audience.
Symbolically, the new project will be presented on October 2nd, the date on which the event would begin.
Cernobbio (CO), 30 June 2020 - When times change unexpectedly and whirlwind, there are two possible actions to be taken:
assisting change inert or changing, interpreting the limit as a possibility. Thus, Orticolario, after long and profound reflections and still few concrete answers from the competent bodies,
changes and decides to propose itself with a form
new, virtual and continuous throughout the year, replacing uncertainties with real possibilities to seduce the interest of fans. And "Orticolario The Origin" is born, a version in which the cult of beauty and landscape culture - pure essence of Orticolario - can manifest itself to a wider audience,
even more international. To all those who, in every corner of the planet, experience nature as a lifestyle.
Too restrictive measures, currently not yet defined, could be highly penalizing for both the public and exhibitors. The organizers therefore decided to postpone the physical event, in Villa Erba, to 2021, but to offer a virtual experience, worthy of the high expectations of the visitors of the event.
And here is "Orticolario The Origin": online all year round and available anywhere in the world until the next edition, scheduled from 1 to 3 October 2021.
An experience of the landscape and for the landscape, virtual and immersive, that will evolve over the months with a schedule in constant evolution: the eclectic personality of the event will be respected by taking the form of a macro "cradle" of languages, talents and different talents, where multiple creative souls will express themselves, from artists to landscape architects, from nurserymen to craftsmen. Just like it happens every year on Lake Como.
“An ancient Chinese proverb says: 'when the wind of change blows, some build walls, others
windmills' - declares Moritz Mantero, president of Orticolario. - Of course, we would never have thought of having to postpone the twelfth edition to 2021, but
the uncertainty of being able to carry it out in respect of our exhibitors and visitors, as well as our supporters, has forced us to make a choice that we have taken very reluctantly.
Now we build with enthusiasm
"Orticolario The Origin", our windmill which, following the tradition of Orticolario, will respect our aesthetic standards and our contents ".
Symbolically, it was chosen to present the new project on October 2, the start date of the 2020 edition, and to keep the "Seduction" and the Maple, theme and plan of Orticolario 2020, as the leitmotif.
NOTE OF ORTICOLARIO
Orticolario, now in its twelfth edition, is the cultural event dedicated to those who experience nature
as a lifestyle. The theater of the event is the botanical park of Villa Erba in Cernobbio (CO), a nineteenth-century residence overlooking the shores of Lake Como,
the summer residence of the director Luchino Visconti. Essence of Orticolario: thematic gardens set up in the park, inspired by the theme of the year and
selected through the competition
International "Creative Spaces". Title of the 2020 edition is "Hypnotic", the theme is "Seduction", while the protagonist plant is the Maple. The event, which touched in 2019 the threshold of 30,000 visitors is enriched by a wide range of rare, unusual and collectible plants, artistic craftsmanship and design with more than 290 rigorously selected exhibitors, a dense calendar of meetings and numerous educational-creative workshops for children , in addition to performances, film screenings in the dungeons of the Villa Antica e
floral shows. At the center of the exhibition, art, capable of going further and breaking down the boundaries between inside and outside. During the three days contributions are collected to be donated to associations of the Como area engaged in social work.
This year, due to health emergency, the event becomes "Orticolario The Origin": a new form, virtual and continuous, but always and in any case a "breeding ground" of languages, talents and talents, an experience of the landscape and for the landscape . Hence, Orticolario all year round, accessible by a wider and international audience. And the numbers from which the new project starts are more than generous: in 2019 the orticolario.it website registered about 347,000 page views, the social media (between Facebook and Instagram) exceeded 22,000 followers, the YouTube channel obtained almost 105,000 views, while the newsletter has over 17,700 subscribers.
ORTICOLARIO 2020 IN SHORT
Presentation of “Orticolario The Origin”: 2 october 2020
Orticolario 2021: 1-3 october Villa Erba, Cernobbio (CO), on the Como Lake
Info visitors: tel. +39 031 3347503, mail: email@example.com